MS-06:Marketing For Managers Dec-1998
Question Paper of MS-06:Marketing For Managers Dec-1998
Q.1 Explain the concept of marketing mix. Analyse the relationship between marketing mix and marketing strategy.
Q.2 How do bases of market segmentation differ between consumer products and industrial products? Suggest and justify suitable segmentation variable for
(a) credit cards
(b) beauty parlour
Q.3 Explain what is meant by product line. Can you identity the factors which influence the product line decisions of a firm?
Q.4 Write short notes on any three of the following:
(a) Social class
(b) Promotion budget
© Primary data
(d)MRTP Act
Q.5 Read the following case and answer the question of the end.
Indian Government has Implemented the scheme of Public Distribution System (PDS) for foodgrains and other essential consumer items. The main objective of this scheme had been to ensure the supplies of the essential consumer items to the ‘vulnerable’ sections of society. However, it has been found that the scheme has not been very efficient and many of the ‘vulnerable’ sections of the society members could not avail of the services of this distribution
system.
Indian Government is now processing to launch a new Targeted Public Distribution Scheme (TPDS). This scheme shall be particularly targeted for the lowest income consumers. This scheme shall segment the lower and higb segment consumers through separate ration cards and prices for the items sold.
Questions
1. Suggest the possible marketing reasons for the inefficiencies of the PDS.
2. What marketing actions should be undertaken lo ensure the success of TPDS?