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MS- 06 Marketing For Managers June- 2003

Question Paper of MS- 06 Marketing For Managers June- 2003

SECTION A

Q.1(a) What are the major reasons that have enabled the service sector in contributing 50% of GDP to Indian economy?

(b) What variables would you use in segmenting the Market for the following products and why?

(1) Credit card
(2) Sportswear

Pages: 1 2 3 4 5

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