MS-06 Marketing For Managers June-2002
Question Paper of MS-06 Marketing For Managers June-2002
SECTION A
Q.1 (a) Discuss the factors that you would take into account in designing marketing organisation.
(b) As the marketing chief of a highly progressive herbal skin care company, poised to tap and penetrate the South Indian market, what kind of marketing organisation would you like to evolve?
Q. 2(a) Discuss in brief the various pricing strategies used by marketers. Suggest suitable pricing strategy for
(i) Standardized software package
(ii) Mid-sized passenger car
(b) Explain the concept of PLC and its utility for marketers.
Q.3(a) In an environment that’s getting increasingly competitive, channel partners are greatly influencing consumer buying decisions.
Do you agree with the above statement? Substantiate your response with suitable examples.
(b) Discuss the implications of new product development decision on the business enterprise.
Q. 4 Write short notes on any three of the following:
(i)STP strategies
(ii) Packaging as a pull strategy
(iii) Elements of promotion mix
(iv) Methods of sales forecasting
(v) Market research as a tool for decision making.
SECTION B
Q. 5 Read the case given below and answer the questions given at end:
Questions
1. How will you classify strategy examples given in the case? What are the common factors among all the successful strategies?
2. What advice will you give to Arun Kumar regarding the marketing strategy to be followed by his company?