MBA IGNOU






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MS-06 Market1ng For Managers Dec-2003

Question Paper of MS-06 Market1ng For Managers Dec-2003

SECTION A

Q.1 (a) Discuss the role of 4Ps in formulating marketing strategies in the following situations:

(i) Water purifier

(ii) Small sized car priced at Rs.2.00 lacs

(b) How would you apply your knowledge of Segmentation, Targeting and Positioning (STP) for

(i) Promoting Pulse Polio immunization ?

(ii) Soft drinks?

Pages: 1 2 3 4 5 6

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