MS-06 Market1ng For Managers Dec-2003
Question Paper of MS-06 Market1ng For Managers Dec-2003
SECTION A
Q.1 (a) Discuss the role of 4Ps in formulating marketing strategies in the following situations:
(i) Water purifier
(ii) Small sized car priced at Rs.2.00 lacs
(b) How would you apply your knowledge of Segmentation, Targeting and Positioning (STP) for
(i) Promoting Pulse Polio immunization ?
(ii) Soft drinks?